Sr. Vice President, International, Dine Brands Global, Inc.

William Urrego holds the position of Senior Vice President International, previously, William held the position of Vice-President of Operations for The Americas Region, for Dine Brands Global, having joined the company in January 2014. William is the primary liaison to international franchisees for both Applebee's and IHOP internationally, providing consultative oversight of franchise business development and operations to ensure achievement of business and operational goals and objectives. He assists franchisees in developing and implementing strategic plans that contribute to their profitability, sales, and guest-satisfaction goals.

William has more than 39 years of experience in the restaurant industry, with an emphasis in The Americas. He brings extensive knowledge and experience in restaurant operations, training, culinary, marketing and site selection. William previously held positions of increasing responsibility with Brinker International, culminating as VP, Operations and Global Business Development for the Americas Region.

William has a degree in Hotel and Restaurant Management from the University of Houston. There, William met his wife Ligia of 20 years and has two wonderful children, David Nicholas (26) and Natalie Christina (25) both graduates from college from University of Oklahoma and Hofstra University in New York respectively.

William enjoys traveling, spending time with his family and serving neighbors at The Storehouse Community Center in Plano, Texas, a Non-Profit Organization focusing on feeding, clothing, and serving those in need. William is also an ESL instructor teaching English on the weekends. William joined The Storehouse Board of Directors in May 2022.