Established in 2007, DINE brings together Applebee’s (established in 1980) and IHOP (founded in 1958), celebrating and supporting each brand’s individuality, and leveraging their nearly 100 years of hospitality experience and expertise so that guests feel welcome, satisfied and eager to return, every visit, every restaurant, every time.
Our Brands
Applebee’s started in 1980 in Atlanta, Georgia with the same philosophy we follow today – focused on serving good food to our guests and neighbors. Today, Applebee’s has grown to become a popular restaurant in neighborhoods around the globe – with nearly 2,000 restaurants across 50 states, Puerto Rico, Guam and 14 other countries. Applebee’s is one of the world’s largest Casual Dining brands.
Applebee’s draws people of all ages and lifestyles with its fun, family-friendly atmosphere and signature bar and grill menu combining simple, craveable American fare, classic drinks and local drafts. At Applebee’s, Eatin’ Good in the Neighborhood, means guests enjoy a great dining experience with the satisfaction of an abundant and delicious meal. We’re further building upon our heritage and leveraging our scale to differentiate Applebee’s and maintain our brand position at the top of the Casual Dining segment. We expect to generate sustainable same-restaurant-sales momentum by significantly increasing the effectiveness of Applebee’s marketing efforts, making meaningful improvements to the operational performance of our restaurants, and continuously introducing fresh, innovative dishes for our guests to enjoy.
All Applebee’s restaurants are owned and operated by entrepreneurs dedicated to serving their communities and offering quality food and drinks with genuine, neighborly service.
When Al and Jerry Lapin opened the first International House of Pancakes in Toluca Lake, California on July 7, 1958, they never dreamed that five decades later the family restaurant they founded would become the American icon it is today. From humble beginnings, we have grown to become the leading Family Dining brand with 1,768 IHOP restaurants in 50 states, the District of Columbia, Puerto Rico, Guam and Saipan as of December 31, 2017, the end of the Company’s fourth quarter. As of that same date, IHOP’s international locations included Bahrain, Canada, Guatemala, India, Kuwait, Mexico, Panama, Qatar, Saudi Arabia, Thailand and the United Arab Emirates. Today, IHOP is the place where people connect over breakfast, enjoy study breaks, grab a bite before or after sporting events, and so much more. And no matter what menu items they order, there’s one ingredient that’s always constant—a smile. And as the leader in Family Dining, our 100%-franchised system delivers strong free cash flow results that have been the hallmark of the brand’s financial performance for more than half a century.
About Us
Dine Brands Global (NYSE: DIN) is one of the world’s largest full-service dining companies and franchisor of Applebee’s Grill + Bar and IHOP, two of America’s most iconic and enduring brands. With more than 3,700 locations in over 18 countries, DINE empowers, supports and grows the world’s most-loved restaurant brands because we believe community happens when people eat together.
A 100% franchised organization, we collaborate with some of the best franchisees across three strategic pillars–People, Brands, and Growth—to remain a franchisor of choice within our industry.
PEOPLE
Our team members, business partners, stockholders and guests are the foundation of our business. We are committed to creating a collaborative environment where people thrive because they are supported, valued, and provided opportunities to contribute and develop.
BRANDS
We are stewards of our brands and are committed to their heritage and continuing success.
GROWTH
When our business grows, our people grow and provide space for our brands to grow. We are committed to achieving this through constant innovation and continuing improvement of our best practices.