President and Chief Marketing Officer, Fuzzy’s Taco Shop

Patrick Kirk assumed the role of President and Chief Marketing Officer at Fuzzy’s Taco Shop in October 2024. Reporting directly to Dine Brands CEO, Patrick is responsible for reinvigorating the brand through strategic direction across all business facets, including operations, overseeing marketing initiatives, and spearheading culinary and beverage innovations. In this expanded role, he guides future growth and manages all organizational aspects.

Patrick joined Fuzzy’s Taco Shop as Chief Marketing Officer in April 2024 and immediately began redefining the guest experience. He has demonstrated his ability to create strategic platforms and forge strong brand and franchisee partnerships, focusing on delivering buzzworthy and enjoyable guest experiences.

With over 23 years of experience in the restaurant industry, Patrick is a seasoned professional known for his dynamic leadership. Before joining Fuzzy’s, he served as Vice President of Bar and Beverage at Applebee’s for more than eight years. During his tenure, he disrupted the casual dining industry with innovative marketing programs, growing Applebee’s beverage department into a $1 billion business and playing a key role in Applebee’s historic turnaround in 2018.

Patrick’s career began at Tony Roma’s in Dallas, where he joined the marketing team. He later moved to Minneapolis to work with Buffalo Wild Wings (BWW) as their Director of Beverage Innovation. At BWW, Patrick achieved several notable accomplishments, including expanding the Beer of the Month program and introducing innovative beverage initiatives that led to significant growth in sales and cost savings.

Patrick graduated with honors from the University of Illinois. He and his high school sweetheart, Marcia, reside in Minneapolis. He enjoys coaching and watching their three children play sports year-round.